After having shot for AMS Electrical in Sheffield last Friday, it has got me thinking about what draws me to shooting commercial type of shoots. As a self taught photographer I enjoy the freedom of not being confined to academic indoctrination of what and how I should pursue my photography style.
It’s not to say there aren’t ‘rules’ that photographers should follow in order to create a ‘good’ image. I am talking about the fear of pushing boundaries and doing something different simply because it seems right. Because your gut tells you that something is visually appealing and intriguing, but you have been taught not to cross the line and to stay safe.
I enjoy shooting commercially because unlike a variety of my fine art projects I have a certain aim, a deadline. I am pushed to create and it tests me. This does not give me time to wait for my inspiration to arise, I simply dive in and do it because I must.
I enjoy the rush of seeing the finished work and sending it to the client. And, once the rush wears down I go back to my personal projects, find my favourite Youtube playlist to listen to and slowly disappear back into my world of inspiration and wonderment.