I love food. I love photography. It makes perfect sense to marry the two and strengthen my ability to shoot food which I’ve enjoyed from shooting the various aesthetics of wedding feasts to minimalistic scenes of food and drink.
The challenge of shooting food is injecting your style and your personality within the image, instead of creating a simple facsimile of what is right in front of us and how we see things by looking straight on at them. For me staying true to myself is very important and whilst there is an incredible amount of inspirational imagery available all around the Internet, it’s always my aim to create something that mirrors my personality and my style while still showcasing the subject in such a way it appeases the client and the customers.
While in commercial work it is about satisfying the client, the reason why they have booked you is because of the way you sell yourself and your photography style, meaning they trust you and buy into your vision. Your vision is what sells you in the long run and thus it’s extremely important to me to be confident in my vision and my perception of art, photography and design and it certainly should be important to you as well, Photographer! Stay true to it and do not stop evolving.