Okay, we all may think majority of companies provide a very personalised service. We get the usual “It’s your birthday [insert name here], have a treat on us with free delivery all day!” e-mails or perhaps suggested purchases based on the algorithms of our Internet habits. But majority of those e-mails only have one personalised side to them, which is using your name.
“Hi Bob, we hope you liked your purchase. Want to leave a review?”
“Anna, you’ve been with us for a year. Here’s 10% off for you!”
To me none of that is a personal service. It’s simply an automated process that someone put together behind the scenes. They don’t care who you are, what you like and what you do unless it comes to using that information to increase their profits.
To me a personalised service is a wedding photographer buying a wedding anniversary gift to one of their couples that means something to them, that refers to their very unique wedding day and their relationship.
Personalised service is a printing company sending me a book with the whole range of the products they offer, followed with a telephone call to see how am I doing, whether they can help and whether I found the book useful without me asking to send them anything, let alone paying for it. Now, of course this is all about getting me on their good side but still none other companies I have dealt with have used this approach.
Personalised service also means that someone built their business through their good people skills and how they make their clients feel loved and appreciated.
That’s why I enjoy buying from PEOPLE not companies when my funds allow it.
My last purchase – a BB cream from a Younique sales rep. When I see someone working hard, being kind and helpful to clients without pushing sales it really makes me want to buy off them more so than pushy e-mails.
I could have got something quick and easy from online but what did I get from this purchase?
– Someone who sent me a very personal thank you card with a greeting that’s purely unique to me
– A little gift alongside
– A nice presentation of my purchase
– Someone who cares about my experience using the product
– A good feeling knowing my money has gone towards a hard-working mother supporting her family
So, if I get the opportunity and the money at the time then why not indulge in purchases that have just that little bit of more meaning to me?
And, as a photographer myself that’s exactly how I see my business going. It’s all about the personality of the seller. It’s all about engaging with the client and making them feel special before, during and after the business transaction.
So, why not feel special and get some nice shots done with me? 😉