One of my recent editorial editions, whose images just got published in Lincolnshire Pride, just in time for all the Christmas shoppers looking for something extraordinary and bespoke!
Lincolnshire has plenty of local talents to offer, and Amy Victoria Telford, a young female entrepreneur leading a bespoke hand made jewellery business, is definitely one of them. Having only been launched in March 2014, Amy’s bespoke jewellery business, named Worm Child Jewellery, has already created a buzz after some of her jewellery pieces have been featured in several Vogue issues.
Before Worm Child Jewellery and after finishing her Fine Art degree, Amy moved to Thailand, where the love and talent for jewellery making arose during her silversmithing studies. Even at a young age, Amy always found herself drawn to everything that sparkles and glitters. Combining her childhood passion and newly acquired skills seemed a very natural path to take, and Amy founded Worm Child Jewellery upon her arrival back home in the UK.
From not knowing anything about business or how to run one, Amy has now become an entrepreneur whose sole focus is her brand and making it known to others.
As I arrived to photograph Amy, her cozy family home welcomed me so warmly. Her home is filled with beautiful wood details and furniture all the way throughout, and as such it comes as no surprise that Amy finds inspiration in the beauty of nature, too. Whether it is a fluid shape, interesting texture or something that caught Amy’s attention on her travels, she sees the finished product all the way through from picking up a fallen leaf to sketching her idea, to creating a piece that beautifully resembles the initial inspiration. It’s not as easy as randomly collecting plants or sea shells, and then creating bespoke jewellery pieces, however. Amy has gathered knowledge over the years to know which items will look best either in silver or rather organic and rustic.
Operating as a small business, Amy is able to provide a personalised service to her clients. Inviting them for an intimate meeting, she’s able to not only welcome them in her life and home, but she can also show where the product is created. Her studio, minimalistic and organised, shows exactly where the magic is made. The tools are neatly arranged around the work table, and the shelves are filled with old and new order details, stock and personal things, all carrying through Amy’s personality and consistent style. If you’re lucky, her pet rabbit will take a peak at you from his cage and jump around your feet, while you take a look around the studio.
A very personal service is what Worm Child Jewellery is all about. As someone with natural people skills, Amy finds her inspiration and passion in providing service that allows her to make pieces for someone with a special meaning or a message. From personalised bracelets, rings and necklaces to completely unique pieces, that are created exclusively for you, nobody will find any others elsewhere in the world. Whether it is bridal, an anniversary, a birthday or any other gift or order, Amy talks it all through with her clients to ensure that they will receive a piece of jewellery that will be cherished and appreciated for years to come. By using authentic and handcrafted sterling silver, the quality is more important than quantity.
In a soft and kind voice, Amy tells me about her plans for the future. From her personal to professional life, her ambitions and passions shine through as she’s expressing her wish to grow the business in the years to come, while keeping the service as personal as possible.
It is very encouraging to see positivity and ambitions in the world of self-employment of young people. Hard work and passion are crucial for small businesses to succeed, and as such the profession may become your lifestyle. Your name is your brand, and Amy knows that well. Wearing her own pieces and styling them in different ways, she encompasses everything her brand stands for. Showcasing different ways of incorporating her jewellery in every day life, her social media images take us to different scenes, from a relaxing day in the garden, holding a handful of berries with her bracelets and rings on to demonstrating toe rings on sandy beaches.
If you wish to view Amy’s work, visit her website on: http://www.wormchild.com